I help decentralized tech founders win hearts and minds of early adopters using the power of aesthetics and emotion-led visual experiences.
15 years in branding
12 years in branding for tech
7 years leading design in Web3
▇▇ I will help you with
branding for new (pre-seed/seed) businesses
rebranding for scaling (series-A) companies
360° brand visual experience for events
creative direction for R&D projects and campaigns
design strategy and brand governance for DAOs and communities
▇▇ teams who trusted me
Protocol Labs* ▪ Internet Archive ▪ DWeb Camp ▪ GPC
Hypercerts 
Holochain Mosaia ultimate.ai*
Jolocom* ▪ IPDB ▪ Factory Berlin ▪ Booking.com
DNB ▪ Wirecard ▪ Deutsche Bank ▪ ING Bank
* in-house role
▇▇ work feed | most recent first
Moss
P2P + open-source
details after the release
[ in progress ]
Holochain
P2P + open-source
details after the release
[ in progress ]
↓ HYPERCERTS
web3
brand identity ▪ web design ▪ product design
[ case study coming soon ]
↓ Protocol Labs
web3
creative direction ▪ web design ▪ exhibition design
↓ Graph Paper Capital
web3 ▪ VC
brand identity ▪ web design ▪ creative direction
↓ Impact Evaluators
web3
brand identity ▪ merch design
Network Goods
web3
rebranding ▪ web design ▪ creative direction
[ case study in the backlog ]
Mosaia
web3 ▪ AI
rebranding ▪ creative direction
[ case study coming soon ]
libp2p
P2P ▪ OSS
creative direction ▪ data vis system
[ case study in the backlog ]
↓ DWEB CAMP 2023
event
visual identity ▪ creative direction
[ case study in the backlog ]
↓ Democracy Library
culture
brand identity
[ case study coming soon ]
ultimate.ai
AI
rebranding ▪ web design ▪ creative direction
/ confidential
↓ METRO
culture
editorial design
venture israel
VC
brand identity
[ archived ]
IPDB
web3
visual rebranding ▪ web design
[ archived ]
kisura
e-commerce
creative direction ▪ web design
/ confidential
DNB
fintech
UX/UI for R&D project
/ confidential
chimera prime
agency
rebranding ▪ web design ▪ creative direction
[ archived ]
Nor games
gaming
brand identity
[ archived ]
product UX/UI ▪ subbranding
Wirecard
fintech
branding + UX/UI for R&D project
/ confidential
Deutsche bank
fintech
UX/UI for R&D project
/ confidential
ING bank
fintech
branding ▪ UX/UI
/ confidential
UPNEXT
agency
branding ▪ web design ▪ 360 visual experience
[ archived ]
tupperware
consumer products
UX/UI
/ confidential
booking.com, Lindt, Daimler AG, TUI, AMWAY, AVON, John Deer, and a couple of other global brands. Long long time ago
Guides and design advice to help you design brands
that stand out, resonate and get widely adopted.
▉ design process essentials
▉ 5 min to read
▉ guide
▉ 11 min to read
▉ guide
▉ 33 min to read
published as EV #007 Website as a building, website as a city
coming soon Brands with hearts and brands without it: what approach is better for you?
coming soon Design anatomy of a perfect SDK page // based on my talk at DAppCon2023
ⓒ 2025