I create visual dialogues that connect tech changemakers with early adopters

13 years in branding

11 years in branding for tech

9 years in dev-primary companies

6 years leading design in Web3

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(coming soon) Case study:
297 days of creative direction at Protocol Labs

▉ branding
▉ web design
▉ design strategy

Guide:
How to design a North Star, or the most complete guide to brand moodboards

▉ my secret sause 101
▉ 33 min to read

<img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="is-content" src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no">

Article:
What is brand personality and how to discover one?

▉ on design process
▉ 5 min to read

<img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="is-content" src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no">

EthDenver-Nezhynska-lecture

Talk at EthDenver Camp #BUIDL:
Personas and positioning for better website architecture and brand strategy

▉ video recording on IPFS
▉ 39 min lecture

<img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="is-content" src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no">

(coming soon) DWeb Camp workshop:
Brand Lab, or 7 exercises to make your Web3 product resonate and shine

▉ session writeup + slides
▉ 2-hour workshop

<img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="is-content" src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no">

Case study:
DWeb Camp 2022

▉ branding
▉ creative direction
▉ environmental design

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Case study:
Jolocom brand. Part 2

▉ branding
▉ web design
▉ creative direction

Case study:
DWeb network — a community that builds a decentralized web

▉ case study
▉ branding, web design, art direction

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Case study:
Jolocom Logbook — notes & lessons learned from the edge of decentralization

▉ branding
▉ web design
▉ creative direction

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Article:
From Medium to Jolocom Logbook in five steps

▉ on design process
▉ 11 min

<img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no" data-src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" class="is-content lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img class="is-content" src="https://nezhynska.com/wp-content/uploads/2020/11/slidedeck-arrow.svg" alt="slidedeck-arrow" caption="" data-width="original" data-scaling="no">

Case study:
Jolocom — pioneers of Self-Sovereign Identity

▉ branding
▉ web design
▉ creative direction

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Case study:
Internet Archive celebrates its 25th anniversary

▉ branding
▉ creative direction

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Case study:
2homes — co-parenting app for divorced parents

▉ branding
▉ product design

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Case study:
IPDB hackathon — hacking for purpose

▉ event branding
▉ design strategy

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Case study:
Factory — a network of coworking campuses in Berlin

▉ branding
▉ product design

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