I help tech changemakers win
hearts and minds of early adopters
using the power of aesthetics and
emotion-led visual experiences.

14 years         in branding     

12 years         in branding for tech

7 years          leading design in Web3  

▇▇ design services |

branding for new businesses

rebranding for scaling companies

360° brand visual experience

creative direction for R&D projects and campaigns

design strategy and brand governance for DAOs and communities

▇▇ clients | a few of many

Protocol Labs* ▪ Internet Archive ▪ DWeb Camp ▪ GPC

Hypercerts ▪ Holochain ▪ Mosaia ▪ ultimate.ai*

Jolocom* ▪ IPDB ▪ Factory Berlin ▪ Booking.com

DNB ▪ Wirecard ▪ Deutsche Bank ▪ ING Bank

* in-house role

▇▇ work feed | most recent first

 ↓  HYPERCERTS

web3

brand identity ▪ web design ▪ product design 

[ case study coming soon ]

hypercerts-rebranding-eirena-nezhynska-2hypercerts-rebranding-eirena-nezhynska-5hypercerts-rebranding-eirena-nezhynska-1hypercerts-rebranding-eirena-nezhynska-9hypercerts-rebranding-eirena-nezhynska-3hypercerts-rebranding-eirena-nezhynska-7hypercerts-rebranding-eirena-nezhynska-8hypercerts-rebranding-eirena-nezhynska-2hypercerts-rebranding-eirena-nezhynska-5hypercerts-rebranding-eirena-nezhynska-1hypercerts-rebranding-eirena-nezhynska-9hypercerts-rebranding-eirena-nezhynska-3hypercerts-rebranding-eirena-nezhynska-7hypercerts-rebranding-eirena-nezhynska-8hypercerts-rebranding-eirena-nezhynska-2hypercerts-rebranding-eirena-nezhynska-5hypercerts-rebranding-eirena-nezhynska-1hypercerts-rebranding-eirena-nezhynska-9hypercerts-rebranding-eirena-nezhynska-3hypercerts-rebranding-eirena-nezhynska-7hypercerts-rebranding-eirena-nezhynska-8

 ↓  DWEB CAMP 2024

event

visual identity ▪ creative direction

[ case study coming soon ]

dweb-camp-2024-event-branding-nezhynska-5DWebcamp2024-identity-eirena-nezhynska-5DWebcamp2024-identity-eirena-nezhynska-2dweb-camp-2024-event-branding-nezhynska-2DWebcamp2024-identity-eirena-nezhynska-4dweb-camp-2024-event-branding-nezhynska-1DWebcamp2024-identity-eirena-nezhynska-3DWebcamp2024-identity-eirena-nezhynska-1dweb-camp-2024-event-branding-nezhynska-5DWebcamp2024-identity-eirena-nezhynska-5DWebcamp2024-identity-eirena-nezhynska-2dweb-camp-2024-event-branding-nezhynska-2DWebcamp2024-identity-eirena-nezhynska-4dweb-camp-2024-event-branding-nezhynska-1DWebcamp2024-identity-eirena-nezhynska-3DWebcamp2024-identity-eirena-nezhynska-1dweb-camp-2024-event-branding-nezhynska-5DWebcamp2024-identity-eirena-nezhynska-5DWebcamp2024-identity-eirena-nezhynska-2dweb-camp-2024-event-branding-nezhynska-2DWebcamp2024-identity-eirena-nezhynska-4dweb-camp-2024-event-branding-nezhynska-1DWebcamp2024-identity-eirena-nezhynska-3DWebcamp2024-identity-eirena-nezhynska-1

Holochain

P2P + OSS

details after the release

[ in progress ]

 ↓  Protocol Labs

web3

creative direction ▪ web design ▪ exhibition design

 

protocol-labs-creative-direction-inhouse-nezhynska-1protocol-labs-creative-direction-inhouse-nezhynska-2protocol-labs-creative-direction-inhouse-nezhynska-4protocol-labs-creative-direction-inhouse-nezhynska-3protocol-labs-creative-direction-inhouse-nezhynska-1protocol-labs-creative-direction-inhouse-nezhynska-2protocol-labs-creative-direction-inhouse-nezhynska-4protocol-labs-creative-direction-inhouse-nezhynska-3protocol-labs-creative-direction-inhouse-nezhynska-1protocol-labs-creative-direction-inhouse-nezhynska-2protocol-labs-creative-direction-inhouse-nezhynska-4protocol-labs-creative-direction-inhouse-nezhynska-3

 ↓  Graph Paper Capital

web3 ▪ VC

brand identity ▪ web design ▪ creative direction

 

graph-paper-capital-web3-vc-branding-nezhynska-3graph-paper-capital-web3-vc-branding-nezhynska-2graph-paper-capital-web3-vc-branding-nezhynska-4graph-paper-capital-web3-vc-branding-nezhynska-5graph-paper-capital-web3-vc-branding-nezhynska-1graph-paper-capital-web3-vc-branding-nezhynska-3graph-paper-capital-web3-vc-branding-nezhynska-2graph-paper-capital-web3-vc-branding-nezhynska-4graph-paper-capital-web3-vc-branding-nezhynska-5graph-paper-capital-web3-vc-branding-nezhynska-1graph-paper-capital-web3-vc-branding-nezhynska-3graph-paper-capital-web3-vc-branding-nezhynska-2graph-paper-capital-web3-vc-branding-nezhynska-4graph-paper-capital-web3-vc-branding-nezhynska-5graph-paper-capital-web3-vc-branding-nezhynska-1

 ↓  Impact Evaluators

web3

brand identity ▪ merch design

 

impact-evaluators-branding-nezhynska-4Nimpact-evaluators-branding-nezhynska-3impact-evaluators-branding-nezhynska-1Nimpact-evaluators-branding-nezhynska-2impact-evaluators-branding-nezhynska-4Nimpact-evaluators-branding-nezhynska-3impact-evaluators-branding-nezhynska-1Nimpact-evaluators-branding-nezhynska-2impact-evaluators-branding-nezhynska-4Nimpact-evaluators-branding-nezhynska-3impact-evaluators-branding-nezhynska-1Nimpact-evaluators-branding-nezhynska-2

Network Goods

web3

rebranding ▪ web design ▪ creative direction

[ case study in the backlog ]

Mosaia

web3 ▪ AI

rebranding ▪ creative direction

[ case study coming soon ]

libp2p

P2P ▪ OSS

creative direction ▪ data vis system

[ case study in the backlog ]

event

visual identity ▪ creative direction

[ case study in the backlog ]

dweb-camp-2023-event-identity-nezhynska-4dweb-camp-2023-event-identity-nezhynska-5dweb-camp-2023-event-identity-nezhynska-3dweb-camp-2023-event-identity-nezhynska-6dweb-camp-2023-event-identity-nezhynska-2dweb-camp-2023-event-identity-nezhynska-1dweb-camp-2023-event-identity-nezhynska-4dweb-camp-2023-event-identity-nezhynska-5dweb-camp-2023-event-identity-nezhynska-3dweb-camp-2023-event-identity-nezhynska-6dweb-camp-2023-event-identity-nezhynska-2dweb-camp-2023-event-identity-nezhynska-1dweb-camp-2023-event-identity-nezhynska-4dweb-camp-2023-event-identity-nezhynska-5dweb-camp-2023-event-identity-nezhynska-3dweb-camp-2023-event-identity-nezhynska-6dweb-camp-2023-event-identity-nezhynska-2dweb-camp-2023-event-identity-nezhynska-1

 ↓  Democracy Library

culture

brand identity

[ case study coming soon ]

ultimate.ai

AI

rebranding ▪ web design ▪ creative direction

/ confidential

 ↓  METRO

culture

editorial design

 

metro-web3-guides-nezhynska-1metro-web3-guides-nezhynska-2metro-web3-guides-nezhynska-3metro-web3-guides-nezhynska-4metro-web3-guides-nezhynska-5metro-web3-guides-nezhynska-1metro-web3-guides-nezhynska-2metro-web3-guides-nezhynska-3metro-web3-guides-nezhynska-4metro-web3-guides-nezhynska-5metro-web3-guides-nezhynska-1metro-web3-guides-nezhynska-2metro-web3-guides-nezhynska-3metro-web3-guides-nezhynska-4metro-web3-guides-nezhynska-5
dweb-camp-2022-event-branding-nezhynska-7dweb-camp-2022-event-branding-nezhynska-10dweb-camp-2022-event-branding-nezhynska-8dweb-camp-2022-event-branding-nezhynska-2dweb-camp-2022-event-branding-nezhynska-9dweb-camp-2022-event-branding-nezhynska-3dweb-camp-2022-event-branding-nezhynska-8-1dweb-camp-2022-event-branding-nezhynska-5dweb-camp-2022-event-branding-nezhynska-6Adweb-camp-2022-event-branding-nezhynska-11dweb-camp-2022-event-branding-nezhynska-7dweb-camp-2022-event-branding-nezhynska-10dweb-camp-2022-event-branding-nezhynska-8dweb-camp-2022-event-branding-nezhynska-2dweb-camp-2022-event-branding-nezhynska-9dweb-camp-2022-event-branding-nezhynska-3dweb-camp-2022-event-branding-nezhynska-8-1dweb-camp-2022-event-branding-nezhynska-5dweb-camp-2022-event-branding-nezhynska-6Adweb-camp-2022-event-branding-nezhynska-11dweb-camp-2022-event-branding-nezhynska-7dweb-camp-2022-event-branding-nezhynska-10dweb-camp-2022-event-branding-nezhynska-8dweb-camp-2022-event-branding-nezhynska-2dweb-camp-2022-event-branding-nezhynska-9dweb-camp-2022-event-branding-nezhynska-3dweb-camp-2022-event-branding-nezhynska-8-1dweb-camp-2022-event-branding-nezhynska-5dweb-camp-2022-event-branding-nezhynska-6Adweb-camp-2022-event-branding-nezhynska-11
jolocom-brand-system-nezhynska-1jolocom-brand-system-nezhynska-2jolocom-brand-system-nezhynska-6jolocom-brand-system-nezhynska-3jolocom-brand-system-nezhynska-8jolocom-branding-nezhynska-5jolocom-brand-system-nezhynska-7jolocom-brand-system-nezhynska-5jolocom-brand-system-nezhynska-1jolocom-brand-system-nezhynska-2jolocom-brand-system-nezhynska-6jolocom-brand-system-nezhynska-3jolocom-brand-system-nezhynska-8jolocom-branding-nezhynska-5jolocom-brand-system-nezhynska-7jolocom-brand-system-nezhynska-5jolocom-brand-system-nezhynska-1jolocom-brand-system-nezhynska-2jolocom-brand-system-nezhynska-6jolocom-brand-system-nezhynska-3jolocom-brand-system-nezhynska-8jolocom-branding-nezhynska-5jolocom-brand-system-nezhynska-7jolocom-brand-system-nezhynska-5
jolocom-branding-nezhynska-1jolocom-branding-nezhynska-2jolocom-branding-nezhynska-8jolocom-branding-nezhynska-3jolocom-branding-nezhynska-4jolocom-branding-nezhynska-7jolocom-branding-nezhynska-6jolocom-branding-nezhynska-1jolocom-branding-nezhynska-2jolocom-branding-nezhynska-8jolocom-branding-nezhynska-3jolocom-branding-nezhynska-4jolocom-branding-nezhynska-7jolocom-branding-nezhynska-6jolocom-branding-nezhynska-1jolocom-branding-nezhynska-2jolocom-branding-nezhynska-8jolocom-branding-nezhynska-3jolocom-branding-nezhynska-4jolocom-branding-nezhynska-7jolocom-branding-nezhynska-6
internet-archive-25-anniversary-branding-nezhynska-1internet-archive-25-anniversary-branding-nezhynska-2internet-archive-25-anniversary-branding-nezhynska-8internet-archive-25-anniversary-branding-nezhynska-4internet-archive-25-anniversary-branding-nezhynska-3internet-archive-25-anniversary-branding-nezhynska-5internet-archive-25-anniversary-branding-nezhynska-7internet-archive-25-anniversary-branding-nezhynska-1internet-archive-25-anniversary-branding-nezhynska-2internet-archive-25-anniversary-branding-nezhynska-8internet-archive-25-anniversary-branding-nezhynska-4internet-archive-25-anniversary-branding-nezhynska-3internet-archive-25-anniversary-branding-nezhynska-5internet-archive-25-anniversary-branding-nezhynska-7internet-archive-25-anniversary-branding-nezhynska-1internet-archive-25-anniversary-branding-nezhynska-2internet-archive-25-anniversary-branding-nezhynska-8internet-archive-25-anniversary-branding-nezhynska-4internet-archive-25-anniversary-branding-nezhynska-3internet-archive-25-anniversary-branding-nezhynska-5internet-archive-25-anniversary-branding-nezhynska-7
dweb-network-branding-nezhynska1dweb-network-branding-nezhynska2dweb-network-branding-nezhynska4dweb-network-branding-nezhynska6dweb-network-branding-nezhynska5dweb-network-branding-nezhynska3dweb-network-branding-nezhynska1dweb-network-branding-nezhynska2dweb-network-branding-nezhynska4dweb-network-branding-nezhynska6dweb-network-branding-nezhynska5dweb-network-branding-nezhynska3dweb-network-branding-nezhynska1dweb-network-branding-nezhynska2dweb-network-branding-nezhynska4dweb-network-branding-nezhynska6dweb-network-branding-nezhynska5dweb-network-branding-nezhynska3

venture israel

VC

brand identity

[ archived ]

IPDB

web3

visual rebranding ▪ web design

[ archived ]

ipdb-hackathon-event-branding-nezhynska-2ipdb-hackathon-event-branding-nezhynska-1ipdb-hackathon-event-branding-nezhynska-4ipdb-hackathon-event-branding-nezhynska-5ipdb-hackathon-event-branding-nezhynska-3ipdb-hackathon-event-branding-nezhynska-2ipdb-hackathon-event-branding-nezhynska-1ipdb-hackathon-event-branding-nezhynska-4ipdb-hackathon-event-branding-nezhynska-5ipdb-hackathon-event-branding-nezhynska-3ipdb-hackathon-event-branding-nezhynska-2ipdb-hackathon-event-branding-nezhynska-1ipdb-hackathon-event-branding-nezhynska-4ipdb-hackathon-event-branding-nezhynska-5ipdb-hackathon-event-branding-nezhynska-3

kisura

e-commerce

creative direction ▪ web design

/ confidential

2homes-branding-ux-ui-nezhynska-12homes-branding-ux-ui-nezhynska-22homes-branding-ux-ui-nezhynska-32homes-branding-ux-ui-nezhynska-42homes-branding-ux-ui-nezhynska-62homes-branding-ux-ui-nezhynska-52homes-branding-ux-ui-nezhynska-12homes-branding-ux-ui-nezhynska-22homes-branding-ux-ui-nezhynska-32homes-branding-ux-ui-nezhynska-42homes-branding-ux-ui-nezhynska-62homes-branding-ux-ui-nezhynska-52homes-branding-ux-ui-nezhynska-12homes-branding-ux-ui-nezhynska-22homes-branding-ux-ui-nezhynska-32homes-branding-ux-ui-nezhynska-42homes-branding-ux-ui-nezhynska-62homes-branding-ux-ui-nezhynska-5

DNB

fintech

UX/UI for R&D project

/ confidential

chimera prime

agency

rebranding ▪ web design ▪ creative direction

[ archived ]

Nor games

gaming

brand identity

[ archived ]

factory-berlin-ux-ui-subbranding-nezhynska-5factory-berlin-ux-ui-subbranding-nezhynska-2factory-berlin-ux-ui-subbranding-nezhynska-3factory-berlin-ux-ui-subbranding-nezhynska-1factory-berlin-ux-ui-subbranding-nezhynska-5factory-berlin-ux-ui-subbranding-nezhynska-2factory-berlin-ux-ui-subbranding-nezhynska-3factory-berlin-ux-ui-subbranding-nezhynska-1factory-berlin-ux-ui-subbranding-nezhynska-5factory-berlin-ux-ui-subbranding-nezhynska-2factory-berlin-ux-ui-subbranding-nezhynska-3factory-berlin-ux-ui-subbranding-nezhynska-1

Wirecard

fintech

branding + UX/UI for R&D project

/ confidential

Deutsche bank

fintech

UX/UI for R&D project

/ confidential

ING bank

fintech

branding ▪ UX/UI

/ confidential

UPNEXT

agency

branding ▪ web design ▪ 360 visual experience

[ archived ]

tupperware

consumer products

UX/UI

/ confidential

booking.com, Lindt, Daimler AG, TUI, AMWAY, AVON, John Deer, and a couple of other global brands. Long long time ago

embrace-variety-hero

               Guides and design advice to help you design brands
 that stand out, resonate and get widely adopted.

EV-brand-personality-thmb

▉ design process essentials
▉ 5 min to read

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 coming soon     Website as a building, website as a city

 coming soon     Brands with hearts and brands without it: what approach is better for you?

 coming soon     Design anatomy of a perfect SDK page // based on my talk at DAppCon2023

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