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Guides and design advice, published occasionally, to help you design brands that stand out, resonate and perform.
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How to design a North Star, or the most complete guide to brand moodboards

▉ guide
▉ 33 min to read
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nezhynska-EV-design-taboo-thmb

What is your design taboo?
Or, a lost-treasure exercise to get your product noticed in a competitive market

▉ guide
▉ 11 min to read
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EV-brand-personality-thmb

What is brand personality
and how to discover one?

▉ design process essentials
▉ 5 min to read
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 coming soon     Website as a building, website as a city

 coming soon     Brands with hearts and brands without it: what approach is better for you?

 coming soon     Design anatomy of a perfect SDK page // based on my talk at DAppCon2023

ⓒ 2025