Let’s talk about branding, design that drives adoption and a wonderful place where emerging tech meets aesthetics.
My talks range from 20 to 45 min, and are always customized to fit the audience and industry.
It can be a deep-dive for designers full of tips and tactics for building better client relationships and for eliciting their feedback. Or design strategy in a nutshell for startup founders, so they know how to win the hearts and minds of their early adopters. Or a hands-on session for dev community leaders who want their next tech event to be more attractive to designers and non-dev attendees.
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My recent talks below show what I bring to your event:
A 5-minute ride through how subcultural and social movements used their visual codes when spreading globally, and what is ahead of us on the way to making Ethereum cypherpunk again and onboarding the next billion users to Web3 at the same time.
Devcon7 SEA 2024
VIDEO 5-12 min
As with any other complex system, reputation can be reverse-engineered. Combined with speculative design techniques, these reverse-engineering results can give momentum to any new project a chance to be considered along with widely used solutions.
Devconnect 2023
VIDEO 29 min
Promoting your SDK can cost a lot. While hiring a devrel or supporting hackathons are well-known methods to gain developer adoption, there is one more piece of the puzzle that often receives insufficient attention: the page architecture and design.
Dappcon 2023
VIDEO 20 min
A lecture at the EthDenver Camp BUILD for hackers about Brand Identity Stack, brand Proof-of-Concept, and a step-by-step no-risk process to building the universe of brand experience touchpoints from a hackathon project to a series B startup.
ETHDenver 2023
VIDEO 45 min
A lecture at the EthDenver Camp BUIDL about using two types of personas for creating a better product roadmap and a more converting website architecture.
How to kickstart a product design system when (for whatever reason) you need to skip the branding process.
World IA Day 2021
SLIDES + RESOURCES
3 steps of visual design strategy to differentiate your product in times of growing competition in a saturated market.
DESIGN LAB BERLIN
VIDEO 30 min
SLIDES + RESOURCES
Tips & tactics that get designers to start loving the communication part of the design process.
All workshops
and talks
2024
Devcon 7 SEA
Visual code of cypherpunk and lessons from subcultural aesthetics we should remember
talk
Devcon 7 SEA
Brand Lab: the core, or foundation of your project reputation
workshop
LabWeek Web3
Brand Lab // EXTRAVAGANZA edition
workshop
DWeb Camp
Brand Lab: reverse-engineering your project’s reputation
workshop
IPFS Camp
Brand Lab: reverse-engineering your project’s reputation
workshop
2023
WalletUncon
Speculative design for reverse-engineering your wallet’s reputation
talk
ZuConnect
Brand Foundation and a Minimum Viable Brand
workshop
DappCon
Design anatomy of a perfect SDK page
talk
Regens Unite
Brand as a community garden
workshop
Funding the Commons
Brand foundation and a Minimum Viable Brand
workshop
DWeb Camp
Brand Lab: 7 exercises to make your Web3 product resonate and stand out
workshop
ETHDenver
Brand foundation and a Minimum Viable Brand
lecture
ETHDenver
Positioning and personas for website architecture and brand strategy
lecture
2022
Devcon VI
The very first steps to customer onboarding
workshop
DWeb Camp
Before you start designing
workshop
2021
DWebSF meetup
Website as city, website as building
talk
2020
World IA Day
The very first steps for building a design system
keynote
2019
Design Lab Berlin
Make it stand out! Visual design strategy to differentiate your product
talk
Web3 Summit
The missing loop of user onboarding in your production-ready product
talk
UXpressia meetup
How to use journey mapping for event visual communication strategy
talk
DWeb Camp
Value proposition design for websites
workshop
2018
Web3 Summit
How to onboard non-techies to dapps
workshop
UI/UX Berlin
3 must-dos of visual design strategy to differentiate your product
talk
2017
Dribbble Warsaw
You’re allowed to talk to stakeholders. Do it!
talk
2016
Codemotion
Beyond product features: How to get noticed by early adopters
talk
I mentored designers and builders at ETHCC, ETHDenver BUIDLathon, ETHBerlin4 and ETHB3rlin, Data natives Hackathon, Deutsche Telekom’s T-Labs hackathons and IPDB’s Hack for Purpose.
ⓒ 2025