I’m a creative director and brand-builder in open-source and decentralized tech who helps aspiring founders accelerate early adoption.
I call it reverse-engineering reputation. It's a science (not art) that lives on the intersection of business strategy, aesthetics, and psychology.
■
After years working for global brands and fintech giants like Deutsche Bank, ING Bank, Wirecard and DNB Bank, I joined Web3 in early 2018 and have since served as a Creative Director at companies big and small, helping founders win the hearts of early adopters and the minds of funders.
At my last in-house role, I orchestrated an internal brand studio at Protocol Labs, ensuring the aesthetic excellence of branding and web projects for Protocol Labs Network partners.
■
These days, I run my independent design consulting practice and
⟶ serve as a fractional creative director at growing companies that need an adaptable way to lead their creative strategy without the legally-binding commitment to a full-time hire;
⟶ do hands-on design for companies that want to bring their brand image up to speed with the new product offering or the next fundraising round
⟶ give lectures and run Brand Lab workshops at Web3 conferences
⟶ write long-form guides and release them on Metalabel
⟶ run a brand design repository for developers-turned-founders who want to bootstrap their early-stage brand. This one ↓
Learn how to bootstrap your tech brand in less than 12 min per week, for free.
Every week, get one insight on brand strategy, one actionable technique to design-it-yourself and one curated list of aesthetic excellence. Use this 3-in-1 combo to build a product image that accelerates early adoption and funding.
Get them delivered to your inbox:
Created for developers-turned-founders.
See what's inside
▇▇ work with Ira
Other matters: iryna at nezhynska.com
creative
ⓒ Ira Nezhysnka, 2025
▇▇ learn for free
Subscribe to Ira's Embrace Variety
-
ⓒ Ira Nezhysnka, 2025