I’m a designer and non-stop advocate for the power of emotional branding.
I work at the overlap of business strategy, psychology and aesthetics, helping tech startups build relationships with their early adopters through the language of shape and color.
11 years ago - a newbie to the branding world - I dreamed about working for the world’s largest brands. I was fortunate enough to make this dream come true. Imagine, you keep telling yourself: "One day I will design for Lindt and Mercedes!", and then, in two years, you find yourself discussing their feedback on your concepts... It makes you believe everything is possible!
But I realized that it was only a fulfillment of my designer's ambitions.
My true joy came from collaborating with small teams, who embrace change and take more risk. I've fallen in love with the culture of entrepreneurship, left Big Four and joined software development world as a visual communication designer, helping tech startups connect with their early adopters on an emotional level.
These days I'm with Jolocom team: committed to open source, on a mission to make decentralization look different and human.
I also help DWeb network with visual branding and organize (occasional) DWebDesign meetups in Berlin.
Interviews,
publications
Branding the Decentralized Web. Interview-based article by Wendy Hanamura / Internet Archive blog, 2019.
Open-source design resources / Jolocom blog. 2018.
Why did we organize Dribbble Berlin meetup? / Jolocom blog, 2018.
Lessons Learned: The DWeb Summit UX/UI Workshop Internet Archive blog (part 1). The full article is published on Jolocom blog, 2018.
How To Get A Logo Accepted: 8 Steps To A Better Design Workflow. Smashing Magazine, 2016.
Dribbble Timeout. Interview, 2016.
Speaking, mentoring
and other activity
2020
Gave a talk about minimum viable branding as a fist step to a product design system at World Information Architecture Day Berlin.▉
2019
Organized the 3rd DWebDesign meetup “Open source design and Design for open source”.▉ Mentored at Data Natives Hackathon.▉ Gave a talk “How to use journey mapping to build a better event communication strategy” at UXpressia meetup.▉ Gave a talk at Web3Summit 2019 about branding strategies for Web 3.0 products.▉ Facilitated a value proposition design workshop at DWeb Camp.▉ Gave two sessions at UX Camp Europe 2019 about the design communication strategies for effective user-onboarding to deep-tech products.▉ Organized the DWebDesign #2 meetup - Typonight.▉ Gave a talk "Make it stand out! 3 steps of visual design strategy to differentiate your product" at DesignLab Berlin.▉ Organized the first Dribbble meetup in Berlin and facilitated a panel “A state of branding and UI design in startups” with BCG Digital Ventures, Cogs agency and Onefootball GmbH.▉ Mentored teams at T-Labs Hackathons in Berlin and Barcelona.▉
2018
Mentored teams on design and user onboarding at the 1st IPDB hackathon. Also helped with the event brand identity and communication.▉ Facilitated workshop on a better onboarding of non-tech users to dapps and blockchain products at Web3Summit.▉ Gave a talk "3 steps of visual design strategy to differentiate your product" at Berlin UI/UX Designers Meetup.▉ Joined E-Commerce Berlin Awards 2018 jury panel evaluating nominees in Best Agency and Best Communication Platform categories.▉
2017
Gave a talk "You’re allowed to talk to stakeholders – use it!" at Dribbble Warsaw Meetup.▉
2016
Gave a talk about emotional branding design process at Design Practice meetup.▉ Gave a session "How to create emotional connection with customers" at ProductCamp Berlin.▉ Gave a talk "Beyond product features" at Codemotion Warsaw.▉ Facilitated the workshop on branding for digital products at UXcamp Europe 2016.▉ Mentored at Devmuster hackathon.▉
earlier
Gave a talk at the first Polish Dribbble meetup Gdańsk.▉ Organised Behance Portfolio Reviews Warsaw.▉ Won the Wordshop Academy Logo competition.▋ Won the Central Open Data Hackathon Warsaw.▉ Won the Warsaw Startup Weekend (Pollbear app).▉ Gave a talk at Behance Portfolio Reviews Kharkiv.▉ Won Premija Design Awards (1st place in Branded Packaging category).▉ Won Kingston USB Design Ukraine (3rd place in Eco-packaging category).▉
ⓒ 2020