From Wayback to way forward:
Internet Archive turns 25

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campaign
brief

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approach

open and caring
community-minded
approachable and down-to-earth
whimsical.

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campaign
identity

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I went a bit more attitudinal with the typography that balanced a very logical and practical logo concept.

Mainly, I wanted to align the typography choice with Internet Archive’s “Universal Access to Knowledge” mission so that it would become open-source/open-license typography when translated into a visual language.

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timeline
design

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art direction of 2046 campaign

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→  key visual for the 2046 campaign

  
↓  concept for @IA2046's tweets
   (these images didn't go live)

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anniversary ceremony

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credits

ⓒ 2022