people making an impact
(big and small)
Another strategic decision we made was to divide the sub-branding process into two steps - the launch (teaser and sketch), and a collaborative sprint with node leaders so as to finalize the identity framework together.
We kickstarted with only one variable of the Nodes’ visual identity - the duo-tone dithering.
To make information more legible for people with color blindness or lower contrast sensitivity, we put extra effort into finding the right secondary color palettes in addition to the dominating black and white.
To give the community a wider space for self-expression (which we called “design improv”) we avoided creating templates that were ultra-finished and too directing for the event covers.
Instead, we provided Node leaders with a template with only two presets - a typographic system and elements positioning. Everything else - from logo appearance to the background color and key visual - was left blank.
This approach created more space for mirroring the theme of a given event and turned out to be easy and fun to use for all future events.