Naming-Jolocom-Logbook-art-direction-Nezhynska

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Naming

"Do we really need a name?"

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Branding

How much of Jolocom-ness does Logbook have? 

Logo-Jolocom-Logbook-art-direction-Nezhynska

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Concept

The legacy of Jolocom code 

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Reader experience

“Don’t stop. Keep reading”

 

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Art direction

How can we balance two styles and keep building brand awareness?

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Cover as a poster.
Cover as a metaphor.

article-elements-Jolocom-Logbook-art-direction-Nezhynska

Going a step further, we gave every category
its own hero banner too.


category-guides-Jolocom-Logbook-art-direction-Nezhynska
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UXUI01-Jolocom-Logbook-art-direction-Nezhynska

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Deep dive


 

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