A new blog is made up of far more than just words

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Naming

"Do we really need a name?"

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Branding

How much of Jolocom-ness does Logbook have? 

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Concept

The legacy of Jolocom code 

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Reader experience

“Don’t stop. Keep reading”

 

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Art direction

How can we balance two styles and keep building brand awareness?

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Cover as a poster.
Cover as a metaphor.

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Going a step further, we gave every category
its own hero banner too.


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Credits


 

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ⓒ 2021