In summer 2019, in preparation for the XRide launch — a blockchain scooter sharing project co-created with T-Labs that was presented at Telecom headquarters in Bonn — Jolocom needed to have information about their tech stack handily available alongside the scooter.

It was clear from the beginning what form this information should take content-wise — a one-pager that is easy to scan. 

But what form should it take as a design piece? We wanted to bring to the booth something that visitors would love to take to their teams as a printed marketing inspiration.

For the advent calendar campaign, the Comms team shared a fun fact or a myth or a quick quiz about SSI or data privacy on Twitter between December 1-24.

This particular campaign showed us what areas of SSI knowledge were in demand among Jolocom followers and what themes and topics it would be good to cover in our upcoming Logbook posts. 

This is my favorite part of the whole scope.

Here is not my personal belief but an old observation that I have proved through a few experiments: “If you give your swag concept & design more attention than companies usually do, going beyond a logo on t-shirt approach, it becomes a killer marketing instrument for growing brand awareness”.

And it is an even more powerful tool in dev communities. There is no better way to spark a stranger’s interest in what a company does than with a t-shirt with a cool big print — besides a nicely maintained GitHub, of course!

Going back to Jolocom t-shirts and hoodies: both prints consist of a HackingForSSI hashtag, a Jolocom logo, and a git hash — the number of the latest commit in the Jolocom repository on the day t-shirts were sent to be produced.