Your product hits the next milestone and you now feel the need to increase design efficiency. You are about to move on to a design system but suddenly, you face the design gap - the product still lacks an in-depth visual foundation, since proper visual branding has never been a priority for your company during the proof-of-concept phase.

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In my talk at WIAD Berlin, I shared few exercises and tools that help designers kickstart the product design system with limited or zero time, or company inclination for a solid branding process. Among others, I answered the following important questions:

1. How do we deal with a lack of brand/company values?
2. How do we define and research a stakeholder's emotional portrait?
3. What is our brand personality?
4. What is the purpose of the brand moodboard?
5. How do we translate all insights into the language of share and color?
6. What onboarding touchpoints should we design first to get the set of patterns and elements for the design system?
   

Download PDF with key takeaways and links to resources:

or view an original version of talk slides  

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