When launching your product the successful closer-beta, the challenge you are going to face from day one is: early users have much less interest in your tech features than the beta-testers had. Moreover, our competitors may already offer the same features for a better price or in a bigger package. And things will get even more challenging with mass adoption later on… because people may not care at all!
The path to mass adoption rarely lays through technical explanations. There is another way to win the hearts and minds of your early adopters.
During the talk I explained:
Download key takeaways, links to resources and use cases:
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