Thank you for joining the Marketing Church!
Here are all the links I mentioned during my talk "Money, people and aesthetics: How to rebrand when the stakes are high and winter is cold".
01/
Brand perception survey
Part 1: Do you want to “hear through the walls”?
Part 2: How to coordinate your brand perception survey
Part 3: 14 questions that reveal people's opinions about your product
02/
Brand ID inventory
No links. Coming soon at Embrace Variety S.03
03/
Brand personality
Intro guide: What is brand personality and how to discover one?
A few questions to discover it:
If a blog was a movie…
Who is playing?
And one more read:
Bravery and best practices
04/
design taboo
05/
design direction / moodboard
How-to guide (33-min read)
How to choose a style that people will like
Process preps:
How would your headquarters look?
Your made-up name has a shape
How to find a unique symbol when nothing comes to mind
Aesthetic Realms
During the reviews:
What does “professional look” mean?
How to choose a new design direction without breaking the bank
06/
brand ID poc (proof-of-concept)
No links. Coming soon at Embrace Variety S.03
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ⓒ Ira Nezhysnka, 2025
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ⓒ Ira Nezhysnka, 2025