Join the brand lab,
a workshop on reverse-engineering your project’s reputation
A hands-on workshop for first-time founders who want to take control over what people think about their products and build a company's image that wins hearts of early adopters and funders.
▉ LIVE ▉ DEVCONNECT 2025 ▉ Get notified
▉ ONLINE ▉ soon ▉ Get notified
▇▇ who this workshop is for
developers-turned-founders who struggle with getting first users
established projects dealing with changing market dynamics
tech teams preparing for funding rounds
product managers seeking growth with limited marketing funds
▇▇ where it appeared so far
Devcon 7 & 6 
ETHDenver Camp BUIDL ZuConnect at DevConnect
IPFS Camp ▪ DWeb Camp ▪ Regens Unite ▪ Web3Summit
Funding the Commons Berlin Builder Recidency
World Information Architecture Day ▪ Codemotion
▇▇ after attending this workshop you will be able to
PRACTICE ——————— Homework resources.
PRACTICE ——————— We will do one exercise that can replace persona interviews when you are short on time and budget.
PRACTICE ——————— We will do an exercise that will give momentum to your product and help you craft a timeless identity at the same time.
PRACTICE ——————— We will go through a fast-track of the brand personality workshop.
PRACTICE ——————— We will do a CJM for a selected project. You will also explore the possible visual hearts for your product with the help of other attendees.
The Foundation format will take place in-person during Devconnect 2025.
Extravaganza will be available as an online workshop soon.
▇▇ foundation
2-hour workshop
up to 20 people
framework intro
brand positioning: how-to
category & naming: how-to
audience personas: how-to
from value proposition to message: how-to
current perception analysis
aesthetic realm survey
brand personality survey: practice + group review
design taboo: how-to + one project exercise
identity PoC: how-to
brand rollout: how-to
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▇▇ extravaganza
half-day workshop
10 people max
framework intro
brand positioning: deep-dive how-to + practice + review
category & naming: how-to
audience personas: how-to + interview builder "LEGO"
from value proposition to message: how-to + practice + review
current perception analysis: how-to + sample questions
aesthetic realm survey
brand personality survey: practice + group review
design taboo: how-to + individual exercise
identity PoC: how-to
brand rollout: how-to + practice + review
BONUS how to involve community & partners
▇▇ meet the instructor
Ira is a designer and creative director specializing in branding for emerging technologies and crafting visual communication strategies for complex tech products.
As the former Creative Director at Protocol Labs, Ira led an internal brand studio, ensuring the aesthetic excellence of branding and web projects for Protocol Labs Network partners.
These days, she runs her own design practice, conducts DIY (design-it-yourself) workshops for builders and organizes Design Tracks and similar spaces at Web3 events worldwide.
If you are not attending Devconnect ARG but would like me to give this workshop for your team or at your event, email me or drop a line via Telegram (@IraNezhynska)
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Every week, you'll get one insight on brand strategy, one actionable technique on design-it-yourself and one curated list of aesthetic excellence. This 3-in-1 combo will help you give your project a reputation that accelerates early adoption and funding.
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ⓒ Ira Nezhysnka, 2025
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ⓒ Ira Nezhysnka, 2025