After working on each of the following logos as part of (re)branding projects, I found it very difficult to showcase a mark without uncovering mentioning the design concept. It is like you are hiding the valuable part of the brand's core — the story behind its shape.
The showcase style you will find below does not follow the universal principles of simplicity and minimalism. And I'm glad it does not! ツ Because...
Let me show you a story behind! ↓